Digital marketer - JOB RESPONSIBILiTIES

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 Digital Marketer would be responsible for creating and executing digital marketing strategies to increase brand awareness, drive traffic, and generate leads. Here are some common job responsibilities for a digital marketer:

1. Develop and implement digital marketing strategies: This involves analyzing customer behavior, market trends, and competitive landscape to develop and implement effective digital marketing campaigns.
2. Manage social media accounts: The digital marketer is responsible for creating and executing social media campaigns on various platforms to increase brand visibility, engagement, and drive traffic to the website.
3. Create content: The digital marketer must develop compelling content such as blog posts, infographics, videos, and other digital assets to engage the audience and promote products and services.
4. Search engine optimization (SEO): This involves optimizing website content, structure, and keywords to rank higher in search engine results pages (SERPs) and drive organic traffic.
5. Pay-Per-Click (PPC) Advertising: This involves creating and managing PPC campaigns on platforms such as Google Ads and Facebook Ads to drive targeted traffic to the website.
6. Email Marketing: This involves creating and sending targeted email campaigns to subscribers to promote products/services and nurture leads.
7. Analyze and report on performance: The digital marketer must analyze marketing performance metrics such as traffic, engagement, conversion rates, and ROI to optimize campaigns and report to the management team.
8. Collaborate with other teams: The digital marketer must work closely with the sales, content, and design teams to ensure a consistent brand message across all channels.
9. Stay up-to-date with the latest industry trends and best practices: The digital marketer must continuously learn about the latest digital marketing tools, techniques, and trends to stay ahead of the competition.
10. Manage and optimize the website: The digital marketer must continuously optimize the website for user experience, conversion, and search engine ranking.