A Sales Development Representative (SDR) will be responsible for identifying and qualifying potential customers for a company's sales team. Their main goal is to generate and nurture leads that can eventually be converted into paying customers. Here are some of the common job responsibilities for a Sales Development Representative:
- Researching and identifying potential customers: This involves conducting market research and identifying potential customers who may be interested in the company's products or services.
- Prospecting: This involves reaching out to potential customers via email, phone, or social media to introduce the company and its products/services.
- Qualifying leads: Once a potential customer shows interest, the SDR must qualify the lead by asking the right questions to determine whether they are a good fit for the company's products or services.
- Setting up appointments: If a lead is qualified, the SDR must set up an appointment for the sales team to speak with the potential customer.
- Following up with leads: The SDR must follow up with leads who are not ready to buy yet but may be interested in the future.
- Maintaining accurate records: The SDR must keep accurate records of all leads and their progress through the sales pipeline.
- Collaborating with sales team: The SDR must work closely with the sales team to ensure that leads are being properly nurtured and that the sales pipeline is being properly managed.
- Continuously learning: The SDR must continuously learn about the company's products/services, the market, and the competition in order to effectively communicate with potential customers and identify new opportunities.